5 tips to make video campaigns work for your real estate agency
If content is king, then video is the crown. Ask any marketer and we bet they will tell you that video marketing is one of the top strategies driving business today. In fact, videos have become so important that we’ve even added the ability to embed YouTube videos in our Proply real estate proposal templates (see a sample here).
But creating a video campaign can be (read: most definitely is) very time consuming and costly. So today, we’re sharing our top tips on how to make videos work for you in the digital age, whether you’re promoting your agency, showcasing a new property that’s just hit the market, or sharing a customer testimonial.
Time length that is. People’s attention spans aren’t what they used to be, so the editing process is more important than ever. Not only is it recommended to cut things down as much as possible, but to also cut different versions for different channels. For example, Facebook has a time limit of 240 minutes, whereas Instagram has a limit of 60 seconds.
Another side effect of shrinking attention spans is this: it only takes 5 seconds for someone to decide whether the video they’re watching is worthwhile or not. That means it’s time to leave your agency logos to the end of the video and instead, start with your best foot forward. A great way to do this is to pick out the best shots for the opening or start with a thought-provoking question that will entice the viewer to keep watching.
Sound it out
While sound quality is very important, many popular channels (such as Facebook and Instagram) will auto-play videos with the sound off. These days, a lot of viewers aren’t actually hearing your videos, so consider adding subtitles or conveying important information with text onscreen rather than sound and voiceovers.
Work your angle
You don’t just want to show your best side, you want to show something different. At Proply, we’re all about standing out from the pack and when it comes to real estate videos, it’s all about having your own unique spin and voice. Instead of generic office shots with voice-over narration about your services, consider how else can you introduce your agency. Here are some angles you could explore and apply to videos:
- Educational – share useful insights and advice
- Inspirational – share something for viewers to aspire to
- Emotional – focus on eliciting emotions such as joy, excitement, nostalgia etc.
Lights, camera, and…
Call-to-action! As with all marketing tactics, it’s crucial to include a simple and straightforward call to action for your viewers. Whether it be “call us” or “get in touch” or “learn more”, make sure it’s clear and bold. Don’t forget to include your website URL, phone number and/or email address to take the guesswork out of taking that next step.
Now that your video campaigns are all set…
Make sure your proposals are equally as great! Proply is free to try – you don’t even need a credit card to sign up. If you’d like to know more about Proply real estate proposals, Don’t hesitate to drop us a line at firstname.lastname@example.org.